Marketing Lead

What We Do

Our mission is to make mental health support available to everyone, everywhere.Tellmi is a multi-award-winning, fully moderated, anonymous, mental health service predominantly for young people aged 11-25. The Tellmi app safely enables young people to talk about difficult things and encourages them to help themselves by helping each other. Beneath an engaging anonymous peer-to-peer feed, Tellmi integrates the latest psychological research to promote the development of protective factors such as emotional resilience, empathy, social skills, stress management, and coping techniques. Tellmi is commissioned by the NHS and Local Authorities across the UK.

The Tellmi app is free to download with premium features in commissioned areas. The app is available 365 days a year, 24/7, and our moderators, counsellors, and therapists are available from 8:30 am until 11 pm every day. Tellmi’s specialist extensions currently offer support for autism, diabetes, and unemployment, with new areas being planned for 2026.

Your role

The Marketing Associate is responsible for developing, executing, and optimising marketing campaigns that drive brand awareness, user acquisition, user engagement, and business growth. This role will work closely with the Head of Marketing to align campaign strategies with overall business objectives and ensure consistent brand messaging across all channels.

Your Responsibilities

Campaign Management & Strategy

• Plan, create, and implement integrated marketing campaigns across digital, social, email, and traditional channels.

• Collaborate with the Head of Marketing to define campaign goals, target audiences, and key performance indicators (KPIs).

• Manage campaign budgets, timelines, and resources to ensure efficient execution and maximum ROI.

• Analyse campaign performance data and provide actionable insights to improve future initiatives.

• Support product launches and promotional events through strategic marketing initiatives.

• Monitor market trends, competitor activities, and customer insights to inform campaign strategies.

• Contribute to the overall marketing strategy and assist in long-term planning under the guidance of the Head of Marketing.

Digital Marketing & Analytics

• Oversee digital marketing initiatives, including paid social, email, and content marketing.

• Support CRM and email marketing to nurture leads and improve engagement.

• Leverage analytics tools (Google Analytics, Meta Ads Manager) to track KPIs and improve ROI.

• Oversee the creation of marketing materials, ensuring they are consistent with the brand and meet set objectives.

Collaboration and Creative Coordination

• Collaborate with internal teams to provide marketing updates and ensure campaigns meet the needs of the Service Delivery and Sales teams.

Performance indicators

• Achievement of campaign KPIs and ROI targets

• Growth in brand awareness and engagement metrics

• Timely and effective campaign delivery

• Contribution to overall marketing strategy and business objectives

What We Offer

• A degree of flexibility over working hours.

• Direct impact on our mission to improve the health and happiness of young people.

• Work alongside a highly creative and ambitious team.

• Performance reviews and opportunities to develop oneself in a multitude of different areas.

• An opportunity to experience different aspects of the business.

• Insight into a mental health support tool.

• Skill development.

• Additional wellbeing days.

Working Hours, Location and Travel

• You will attend our London office near Waterloo, London at least twice a week.

• Internal meetings take place either at our office near Waterloo, London or Spitalfields, London.

• Expenses will be covered other than for commuting to and from our offices.

Tellmi is committed to the safeguarding of unborn babies, children, families and adults. We aim to both protect users from harm and ensure that their right to confidentiality is properly upheld, in keeping with the law and good practice guidance. This role will involve obtaining an enhanced DBS check.