For Children’s Mental Health Week 2026, Tellmi launched a campaign focused on empowering young people to navigate the digital world safely and confidently. The initiative introduced a new interactive workshop offering practical strategies for maintaining wellbeing online, supported by a suite of free resources for schools and local organisations to extend the campaign’s reach and impact.

What is Children’s Mental Health Week?

Children’s Mental Health Week, an annual initiative led by Place2Be, centred its efforts on the theme ‘This is My Place’, focusing on how supportive systems can foster a sense of belonging and a voice for children and young people.

Fostering Mental Wellbeing in the Digital World

With children and young people spending more time online (2,007 hours) than in school (900 hours)¹, ², it is clear that social media has become a central and prevalent aspect of their lives. Tellmi recognised the urgent need to address the mental health challenges that can arise from online engagement. Our newly designed workshop provides actionable advice to help children and young people understand the impact of negative content on their wellbeing, and offers practical strategies for curating a healthier online experience.

Picture of elements that make up the Tellmi resources bundle

To amplify the campaign's reach, Tellmi distributed a Children’s Mental Health Week resource bundle to schools and local organisations. The bundle included display posters, mindfulness activity booklets, and stickers. We also shared social media imagery, designed to spark conversations about wellbeing and signpost individuals to Tellmi’s fully moderated support service.

Voice from the Tellmi Community

Furthermore, throughout the week, Tellmi users took part in in-app activities reflecting on what makes Tellmi their ‘safe place.’ The testimonials emphasised the vital role of safe online environments, illustrating how these spaces enable children and young people to truly thrive. With some of our users commenting that

“Tellmi is my safe space because I feel less alone and scared. It reminds me that people are kind and we can support one another through difficult times.”

Measuring the Impact

This campaign was designed with dual objectives: to elevate awareness of children and young people’s mental health issues, and to strengthen the Tellmi app’s vital role in empowering young voices and driving positive change by consistently offering a safe, supportive and encouraging space.

Campaign Success and Impact

Tellmi staff member presenting a Digital Safety Workshop

Throughout February, during Children's Mental Health Week and the remainder of the month, we hosted workshops for over 448 students across our commissioned areas. We are committed to continuing this outreach in March, with workshops scheduled for a further 1,075 students.

We also asked our users a series of questions to capture what makes our platform so special to them. The response was overwhelming! Each reply underscored the platform’s vital role in providing an inclusive, safe, non-judgemental space.

“Tellmi is my safe space because it is an anonymous community where I can share anything that’s on my mind, from worries to just talking about my day! I recommend this amazing app to those who are struggling.”
“The Tellmi community makes me feel like I can carry on, even on the heavy days.”
“The Tellmi community makes me feel heard.”
“The Tellmi community makes me feel less alone, and that others have similar struggles.”

We are incredibly grateful to the schools that allowed us to run our workshops, to the organisations that helped to spread the word, and a huge thank you to the community of users who engaged with the discussions hosted on the app, who provided valuable insight into their experiences and perspectives.

Although the week has ended, our commitment to providing a safe and supportive place for children and young people continues.